Polygon Labs
Polygon Labs is the go-to blockchain for global payments, where trillions in assets move instantly, at scale.
Through my 3 years at Polygon, I contributed to multiple rebrands, building the website and social graphics to match.
the challenge
As the Web3 industry evolved, Polygon did too — but its visual identity didn't.
Despite numerous rebranding attempts, the gap between where the brand looked and where the market had moved never closed. Polygon needed more than another iteration; it needed a stable, timeless identity — one current enough to hold its place in the market, yet versatile enough to move with an industry that never stops shifting.
the solution
A full rebuild, keeping only the one thing worth keeping: the Polygon logo.
We went back to the drawing board. As a market leader, Polygon's identity needed to project strength — while still speaking to three very different audiences: Web3 natives, newcomers, and financial institutions.
The result is a brand that's simpler, more graceful, and more powerful, without losing approachability. Clean 3D elements, elegant gradients, and precise grid systems work together to express Polygon's command of Web3 technology and its function-first nature.
Duration
3+ yrs
Industry
Crypto & Banking
Service
Brand Design
Website Design
Graphic Design
Motion Design
Contributors
Long Vu - Creative Director, Design Director
Radik Zagidullin - Senior Brand and Motion Designer
Imaad Azhar - Brand Designer
Studio Freight - Website Design