Money Rails
Money Rails is a one day summit for leaders defining global payment systems. It is where money moves.
I was the project lead for the event of the season, hosted by Polygon in Buenos Aires, building the core identity and supporting collaterals.
the Challenge
While hosted by Polygon, Money Rails needed to stand on its own.
The goal was for it to become the Web3 event of the season — not just another Polygon event — and to feel like a safe space where leaders of global money movement systems could connect, build relationships, and discover what's next in the space.
the solution
A standalone brand identity system, with movement built into its core.
We created an identity for Money Rails that felt fun, direct, and — above all — approachable, making it easy for our audience to engage with one another. That identity scaled across social graphics, print collateral, event merchandise, and POAPs. The result: Money Rails became the event of the season, with a clear runway to return next year.
Duration
1+ yrs
Industry
Crypto & Banking
Service
Brand Design
Website Design
Graphic Design
Motion Design
Contributors
Imaad Azhar - Senior Brand and Motion Designer
Jorg Cimperman - Brand and Visual Designer
Radik Zagidullin - Brand and Motion Designer